A 96-Foot Long Rosca de Reyes in Tri-Cities
Yes, that is not a typo! In 2024, our initial event proposal included a 24-foot long Rosca de Reyes, but due to popular demand, we created a 96-foot long Rosca de Reyes. The Royal Rosca event is a unique celebration of Three Kings Day, bringing together the community to honor this cherished tradition. Organized and brought to the community by Pink Concha Media, it promises a day filled with joy, culture, and delicious treats. Each year, we select a non-profit partner, and all donations raised during the event are given to this cause, further enriching our community.
A Special Thanks To Our Sponsors










Tri-Cities Cancer Foundation
The Tri-Cities Cancer Center Foundation is a local 501(c)3 charitable organization which supports the needs of the Kadlec Tri-Cities Cancer Center. Donations made to the Foundation stay in our community and provide resources for patient-focused support services. The staff and leadership of the Foundation are committed to be good stewards of your donations and your trust.
Grace Collective (Grace Kitchen)
Grace Kitchen is a nonprofit that offers hope and opportunity for lasting change to women survivors of trafficking, addiction, homelessness and poverty. We do this by fostering a community of grace where women learn job and life skills that enable them to gain sustainable employment and a secure future for themselves and their children.



We’re Searching for Our 2026 Non-Profit Partner – Could It Be You?
We created this event with the vision of bringing people together to share in the joy of community and culture, to break bread as families, and to pass on the values of unity and generosity to younger generations. Each year, we select a benefitting charity, ensuring that the donations collected go towards making a meaningful difference. This is more than just an event—it is a celebration by the community, for the community, rooted in tradition and a shared commitment to giving back.